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Victorian election campaign enters ‘China-maxxing era’

The Australian Financial Review (AFR) •
November 08, 2026 • 01:00 AM
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Labor and the Liberals are both gunning for a handful of key seats in Melbourne’s eastern suburbs that are home to large Chinese Australian communities.

Victorian election campaign enters ‘China-maxxing era’

Victorian leaders Ben Carroll and Jess Wilson have launched late-stage Chinese-language social media campaigns in the battle for key seats in Melbourne’s eastern suburbs ahead of this month’s election.

Pollsters say electorates like Glen Waverley, Box Hill, Ashwood and Ringwood, which are home to some of the largest Chinese Australian communities, will play a decisive role in the November 28 poll, with the opposition relying on winning them back to form government.

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