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From yellow Wiggle to start-up founder: what Emma Watkins did next

The Australian Financial Review (AFR) •
November 15, 2026 • 06:00 PM
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The first female Wiggle has her own star character and is also running a global production company. It’s not all smooth sailing, but Watkins learns from every problem.

From yellow Wiggle to start-up founder: what Emma Watkins did next

When Emma Watkins hung up the iconic yellow skivvy in late 2021, she walked away from one of the most sought-after gigs in Australian children’s entertainment.

As the first female Wiggle, she was also a role model, trailblazer and commercial juggernaut. And she was barely 30 years old.

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