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BBC Audio | Business Daily | Founders: Moving to Kenya and building a fashion business

BBC News •
November 10, 2026 • 09:57 PM
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Joanna Maiden talks about moving to Kenya at 26 and building a clothing business

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Joanna Maiden was 26 years old when she arrived in Kenya and decided to open her business. Starting in a tiny outhouse with just four machinists, over the next few decades she built Soko Kenya, a clothing manufacturing company. She discusses the challenges of building a business in rural Kenya, the setbacks she faced along the way, and how she brought in work from international brands.

Producers: Victoriya Holland and Neggeen Sadid

You can email the team: [email protected]

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