A river bursts its banks. A family wades through the water with what they can save. A road disappears; a farmer watches a season’s work wash away. The pictures circulate. Soon, another disaster takes their place. That family is still rebuilding. Viewers have moved on.
Football scores, election rows, rent, school fees and the small matter of getting through the day compete for attention. So must a melting glacier and the latest climate report. Urgency alone does not make anyone stop scrolling.
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