Trending
Prev Story
Next Story

In the shadow of cheap Chinese EVs, ARB’s off-road empire stumbles

The Australian Financial Review (AFR) •
November 08, 2026 • 01:00 AM
1
1 reads 0 reactions

Five years ago, the Melbourne-headquartered bullbar and 4WD accessories maker was an ASX hero. But with earnings sliding and competition rising, can it recover?

In the shadow of cheap Chinese EVs, ARB’s off-road empire stumbles

Peak ute hit five years ago. Erratic state border closures were coming to an end, locked-down families were cashed up and ready to tour, fuel was cheap and vehicle emissions standards were on the long and distant horizon.

Now, diesel prices have soared 55 per cent, mortgage repayments are rising, as is unemployment, and big utes with bullbars, side steps, winches and the works look seriously expensive compared to a flood of Chinese cars.

Gift articles to anyone you choose each month when you subscribe.

Prev Swipe Story Next

Same Story from Other Publications

Compare how 1 other independent news outlet reported on this story.

1 Publication
SBS News Australia
3d ago
The ancient Australian land caught in the shadow of a mining empire

The ancient Australian land caught in the shadow of a mining empire

A World Heritage landscape, billions in industry and a fight over who gets to decide Murujuga's future.

#shadow #empire
Compare →

Related Stories

Education & Youth
Can China repeat its EV success with robotaxis?
BBC News • 8h ago
SpaceX and Tesla on track for merger as soon as December
The Australian Financial Review (AFR) • 21h ago
Bowen confirms EV and battery subsidies in firing line
The Australian Financial Review (AFR) • 1d ago
Build #2611