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Apple now lets apps show subscription retention messages.

The Verge •
November 05, 2026 • 12:34 AM
• By Jay Peters
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When you’re trying to cancel a subscription, apps can show messages that “remind subscribers of your subscription’s value as they decide whether to cancel,” and they can even include a “special offer,” Apple says. I have a hunch these messages are going to be showing up in a lot of apps very soon. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/2048.jpeg?quality=90&strip=all]

Apple now lets apps show subscription retention messages.

When you’re trying to cancel a subscription, apps can show messages that “remind subscribers of your subscription’s value as they decide whether to cancel,” and they can even include a “special offer,” Apple says .

I have a hunch these messages are going to be showing up in a lot of apps very soon.

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