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How Apple became the safe ‘Costco’ of tech. Bernstein says keep buying

CNBC World •
November 13, 2026 • 04:00 PM
• By Deena Zaidi
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Apple's safe haven status has driven its multiples to all-time highs, bringing it in line with some high quality consumer stocks

How Apple became the safe ‘Costco’ of tech. Bernstein says keep buying

Apple's safe haven status has driven its multiples to all-time highs, bringing it in line with some high quality consumer stocks

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