Musk director Alex Gibney speaks to WIRED at a screening and Q&A event for his Elon Musk documentary at WIRED World Fair in Miami.
I've been on a wild ride, traveling all over the place,
but also enduring attempts by Elon Musk
and then a series of attempts by social media platforms
that seem to be in alignment to refuse to take our ads.
At various stages, once we had our trailer
and we wanted to advertise it, Meta,
which is Instagram and Facebook, YouTube, TikTok,
and, of course, X, all refused to run our ads.
Now, once an article was published about it,
sort of like Claude Rains in the film Casablanca.
They were shocked that such a thing had happened
and apologized and said it was a mistake.
just on the eve of our theatrical release.
And then when an article was written about that,
So there's this odd confluence of things that happen.
And weirdly for me, it happened right around the time
that all of the tech titans were having dinner
with Xi Jinping at the White House.
It just seemed a kind of serendipitous
The Silicon Valley people I talked to on background
have generally not reached out to me
which I find interesting in and of itself.