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Meta’s Muse AI hits 10 million US downloads.

The Verge •
October 20, 2026 • 03:43 PM
• By Robert Hart
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The AI assistant, which launched in September, is only the 12th app to have reached this milestone within 40 days, according to market intelligence firm Sensor Tower. Part of its success is likely down to what Sensor Tower describes as a sizable “advertising push by Meta.”

Meta’s Muse AI hits 10 million US downloads.

All the latest news on Meta’s cute, creepy Muse AI agent

The AI assistant, which launched in September , is only the 12th app to have reached this milestone within 40 days, according to market intelligence firm Sensor Tower. Part of its success is likely down to what Sensor Tower describes as a sizable “advertising push by Meta.”

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