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Lula’s digital triumph in Brazil election offers global model for left

The Australian Financial Review (AFR) •
November 03, 2026 • 09:00 AM
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The social media success of populist right-wing forces in many Western democracies has caught the attention of progressives and liberals elsewhere.

Lula’s digital triumph in Brazil election offers global model for left

São Paulo/London | The mass digital mobilisation that helped re-elect Brazil’s Luiz Inácio Lula da Silva is inspiring left-wing activists in other countries to try similar methods on a social media battleground long dominated by the radical right.

Lula’s unexpected victory last month was credited in part to an allied lawmaker who ran a WhatsApp channel that grew from 50,000 followers before the first round of the presidential election to almost 11 million at the time of the run-off three weeks later.

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