Apple’s “Pro and tell” event kicks off at 1PM ET / 10AM PT on October 28th. The event comes just a couple of weeks after Apple debuted the HomeView , its first smart display, and a little over a month after it announced the iPhone Duo , its first foldable. Its next event could feature yet another first for Apple: a MacBook with a touchscreen.
A few devices received updates in the days leading up to the event. Apple announced an updated iPad Mini with a larger OLED display on Monday. The iMac and entry-level MacBook Pro were refreshed with M6 chips on Tuesday. Both are likely to pop up at Wednesday’s event, but their early announcement clears the way for a touchscreen MacBook to be the star of the show.
This event will also continue a streak of product launches at Apple since John Ternus took over as its CEO on September 1st. So far, the flurry of new devices has also included the iPhone 18 Pro , new Apple Watches , the AirPods 5 , and the HomePod Mini 2 .
Follow along here for all the latest news and updates.
Apple has already had a busy week. On Monday, it announced a new iPad Mini with an upgraded OLED display , and on Tuesday, we got M6 chip upgrades for the MacBook Pro and iMac . The Macs are the definition of iterative updates — they’re quiet refreshes that look just like their direct predecessors. But today should be a whole lot more interesting.
At an event in Los Angeles, Apple is expected to debut a revamped MacBook Pro with a touchscreen display . This would be the first touchscreen on a Mac (not counting the beleaguered Touch Bar ). Touchscreen laptops are something Apple executives have criticized for about as long as the iPad has existed. But after all this time, Apple is expected to give in to the growing demand to let people tap and swipe at a MacBook screen.
Apple is updating the iMac with M6 chips. The new iMac generation was introduced today, giving Apple’s all-in-one desktop computer a performance boost via the same chipset Apple launched with the Mac Mini in August . Prices start from $1,499, and the design otherwise appears largely unchanged. The update was announced ahead of Apple’s “Pro and Tell” event that’s scheduled to take place on Wednesday.
This refresh comes two years after Apple gave the iMac an overhaul with M4 chips , meaning we’re skipping the M5 series entirely on this hardware. That should make this upgrade more meaningful. The M6 is Apple’s first 2nm chip and includes a dual 16-core Neural Engine that can boost performance when running on-device AI tasks. According to Apple’s press release, the M6-powered iMac “delivers up to 5x faster on-device AI performance” compared with the M4 model.
Apple is giving its entry-level MacBook Pro a spec bump. After upgrading the entry-level MacBook Pro with its M5 chip a year ago, Apple is refreshing the laptop today with the M6 chip, which the company launched in August as part of recent upgrades to the new Mac Mini.
Last year’s entry-level MacBook Pro update brought minimal changes from the M4 model that debuted a year prior, including the same design, port layout, webcam, and speakers. The most notable updates, aside from the then-new M5 processor, was faster storage and the option to upgrade its capacity to a hefty 4TB for an extra $1,200.
Ahead of the company’s “Pro and tell” event scheduled for October 28th at 1PM ET in Los Angeles, Apple’s SVP of Marketing, Greg Joswiak, teased an “exciting week” ahead on X which started with the debut of the new iPad Mini today featuring an OLED display and a thinner design. Rumors suggest Apple could also announce its first touchscreen MacBook Pro this week.
It feels like Apple’s Welcome Home event just happened. And the iPhone Duo announcement isn’t all that far in our rearview mirror, either. Yet, the company is back with another launch, focused on the MacBook Pro, it looks like. Its “ Pro and tell ” event is scheduled for October 28th at 1PM ET. While obviously nothing is confirmed yet, it sure seems like we’re finally going to get that long-rumored touchscreen MacBook Pro.
Beyond that? There could be an OLED update for the iPad Mini, plus M6 updates across other devices, following the M6 debut with the Mac Mini in August.
Apple has sent invites to a second product launch this month, and it’s scheduled for October 28th at 1PM ET in Los Angeles.
At the event, Apple is set to announce new Macs and a refreshed iPad Mini, according to Bloomberg . The big announcement is expected to be a new MacBook Pro with an OLED touchscreen that’s also lighter and has an iPhone-like Dynamic Island. But Apple is also planning on revealing a 14-inch MacBook Pro and a new iMac with the M6 chip, which was recently introduced with the Mac Mini . Apple’s updated iPad Mini will apparently finally get an OLED screen as well and put the selfie cam on the landscape edge.
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