For a workout that doesn’t need any equipment or fancy accessories, the industry that has grown around Pilates is curious. Once the domain of prisoners, it has been thoroughly gentrified and given a luxury makeover. Private classes can cost more than $150, and fashion has jumped on the trend. You can buy Dior leggings for your next session or invest in Celine’s Pilates accessories and workout range.
It was a shift Emma and Ben Stallworthy, who owned the chain Pinnacle Health Club, saw coming. “During the lockdowns we trialled hiring out equipment from our gyms and hosting classes via Zoom. Reformers were always the most popular,” Emma says.
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