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Shona Joy to close after 26 years as designer focuses on family

The Australian Financial Review (AFR) •
October 26, 2026 • 04:00 AM
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The label is the latest in a long string of closures that have rocked the fashion industry this year, although it is for a very different reason to many others.

Shona Joy to close after 26 years as designer focuses on family

Shona Thatcher has told staff that she will close her fashion business, Shona Joy, to focus on her family and after moving to Byron Bay.

While it is the latest in a string of high-profile labels to close, including Cue Clothing and sass & bide, Thatcher said she was not closing because of financial issues, but because it had become too difficult to commute to Shona Joy’s Sydney headquarters with young children.

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