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Ben Roberts-Smith trademarks a new booze brand

The Australian Financial Review (AFR) •
November 15, 2026 • 05:59 AM
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Fresh from launching a clothing line, the disgraced ex-soldier is trademarking booze. Prosthetic leg vessels presumably sold separately.

Ben Roberts-Smith trademarks a new booze brand

The catchphrase of Ben Roberts-Smith’s new clothing line may be that “it’s for the underdog”, but the disgraced SAS corporal seems to be living by a personal mantra that has a more commercial bent: all publicity is good publicity.

He’s already fresh from a media blitz in which he ostensibly “broke his silence” on his time in Afghanistan (his months-long defamation trial didn’t constitute telling his side, apparently). Plus launching that clothing line, named Epic 1 Two after his call sign.

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