Grill’d, Red Rooster, Oporto and Chargrill Charlie’s are among fast food chains to discover that rising demand for cheaper meals does not guarantee stronger financial performance, with their latest corporate filings showing some operators are struggling to be profitable.
Although some chains, such as KFC and Guzman y Gomez , have benefited from consumers trading down from more expensive restaurants to ease cost-of-living pressures, that phenomenon has not led to higher sales or better profits across the board.
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