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‘SHIIIII’: How one word stole the show in a Mississippi campaign ad | CNN Politics

CNN International •
November 13, 2026 • 12:00 PM
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Sen.-elect Scott Colom (D) defeated Republican incumbent Sen. Cindy Hyde-Smith to become Mississippi’s first Black senator since Reconstruction. His campaign’s breakout star? Russ Hudson, whose drawn-out “shiiiiiii” in a campaign ad went viral. CNN’s David Wright interviewed Hudson. Ad creator Ryan Sayles also shared his perspective on how a backyard shoot became a political-ad sensation in CNN’s The Arena with Kasie Hunt.

‘SHIIIII’: How one word stole the show in a Mississippi campaign ad | CNN Politics

Sen.-elect Scott Colom (D) defeated Republican incumbent Sen. Cindy Hyde-Smith to become Mississippi’s first Black senator since Reconstruction. His campaign’s breakout star? Russ Hudson, whose drawn-out “shiiiiiii” in a campaign ad went viral. CNN’s David Wright interviewed Hudson. Ad creator Ryan Sayles also shared his perspective on how a backyard shoot became a political-ad sensation in CNN’s The Arena with Kasie Hunt.

Sen.-elect Scott Colom (D) defeated Republican incumbent Sen. Cindy Hyde-Smith to become Mississippi’s first Black senator since Reconstruction. His campaign’s breakout star? Russ Hudson, whose drawn-out “shiiiiiii” in a campaign ad went viral. CNN’s David Wright interviewed Hudson. Ad creator Ryan Sayles also shared his perspective on how a backyard shoot became a political-ad sensation in CNN’s The Arena with Kasie Hunt.

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Democrat Scott Colom won a Mississippi Senate seat in a historic upset, beating Republican Sen. Cindy Hyde-Smith. CNN’s Annie Grayer explains how Black women became a key voting bloc in the state. Discover more videos, including live streams and exclusive storytelling, on our Watch page.

Supporters gathered in Jackson to celebrate after Scott Colom won the election for Mississippi's US Senate seat, becoming the first Black person elected to statewide office since the Reconstruction era.

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Same Story from Other Publications

Compare how 6 other independent news outlets reported on this story.

6 Publications
NPR News
1d ago
A political earthquake in Mississippi : Consider This from NPR

A political earthquake in Mississippi : Consider This from NPR

Senator-elect Scott Colom's win in Mississippi is a history-making political upset. He's not only the first Democrat to win a senate seat in the state since 1982 but he'll also be the state's first Black U.S. senator since the 1870s. This episode was produced by Jason Fuller and Karen Zamora, with audio engineering by Ted Mebane. Our director is Jonas Adams. It was edited by Patrick Jarenwattananon and Adam Raney. Our executive producer is Courtney Dorning.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.

#mississippi #scott #colom
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BBC News
1d ago
Before Scott Colom, these two men were the last black US senators in Mississippi

Before Scott Colom, these two men were the last black US senators in Mississippi

The Democratic candidate won in a southern state that had not seated a black senator since 1874.

#mississippi #scott #colom
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Hamro Patro News
2d ago
Scott Colom Wins Mississippi Senate Election, Becomes First Black Senator from State

Scott Colom Wins Mississippi Senate Election, Becomes First Black Senator from State

Mississippi. In the Senate election held in the American state of Mississippi, Democratic Party's Scott Colom has won. This result has proven to be a big upset in this conservative state where the ...

#mississippi #scott #colom
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The Guardian
2d ago
How Scott Colom won deep-red Mississippi with little help from Democrats

How Scott Colom won deep-red Mississippi with little help from Democrats

Democrat chatted up people at hair salons, colleges and at Trump rallies to become Mississippi’s first Black senator since Reconstruction

#mississippi #scott #colom
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The Age
2d ago
History made as black Democrat wins Senate race in deep red Mississippi

History made as black Democrat wins Senate race in deep red Mississippi

Democrat Scott Colom will be the next US senator for Mississippi, flipping a traditionally deep red state and becoming the first black man to hold that office since the Reconstruction more than 150 years ago.

#mississippi #scott #colom
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Al Jazeera English
1d ago
Who is Scott Colom, Mississippi’s first Black senator in 150 years?

Who is Scott Colom, Mississippi’s first Black senator in 150 years?

Mississippi is home to a large Black American population but no Black person has held a Senate seat since the 1800s.

#mississippi
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