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The Melbourne Cup’s Birdcage has a grand plan to get its groove back

The Australian Financial Review (AFR) •
October 29, 2026 • 09:00 AM
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With 30,000 attendees expected over the four-day carnival, the VRC’s chief executive says the Birdcage still offers major corporate appeal.

The Melbourne Cup’s Birdcage has a grand plan to get its groove back

Kylie Rogers reckons the Australian Open and Formula 1 have nothing on the Melbourne Cup. As the chief executive of Victoria Racing Club, hers is not an unexpected view. But Rogers, now more than two years into the job, says the marquee horse racing event is the original and still the best.

And that goes for its social and hospitality hub, the Birdcage, whose fortunes have waxed and waned over the years. Revealing this year’s marquees on Thursday, Rogers says she has a plan to make sure it stays that way.

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