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Why this CEO casts a line before his 9am

The Australian Financial Review (AFR) •
October 25, 2026 • 06:00 PM
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Tech founder Drew McPherson has caught some whoppers in his fishing career, including a 300-kilogram black marlin. The secret to his success? Google Earth.

Why this CEO casts a line before his 9am

Drew McPherson is founder and chief executive of the online construction marketplace iseekplant. He lives on the Gold Coast.

When did you catch your first fish? I can’t remember. I would have been very, very young. My grandfather, Keith, and dad, Steve, had me out fishing as soon as I was able to turn the handle of a rod.

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