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No-holds-barred Vietjet founder Madame Thao sizes up Qantas and Virgin

The Australian Financial Review (AFR) •
October 22, 2026 • 06:00 PM
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The Vietnamese carrier has conquered its own turf and much of Asia. Now it wants to try its luck in Australia, even as it confronts a host of problems.

No-holds-barred Vietjet founder Madame Thao sizes up Qantas and Virgin

Nguyen Thi Phuong Thao doesn’t do things by halves. Over a decade, the Russian-speaking, 56-year-old Vietjet founder has expanded her aviation empire across Asia and seen her fortune march past $1 billion.

For Madame Thao, as she is best known, air travel isn’t “just a means of transportation”. It is a “bridge connecting dreams, knowledge and opportunities”, she once told a publication produced by the Vietnamese government and its Department of Grassroots Information.

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