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BBC Audio | Business Daily | Bringing baseball to Europe

BBC News •
November 15, 2026 • 09:49 PM
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It’s big business in the US but can it take off on the other side of the Atlantic?

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Baseball is a multi-billion-dollar sport in the US and has a following elsewhere, from Japan to Venezuela, but it’s never really taken off in Europe.

Can it, and if so, what is its business potential?

We travel to Italy to look at the obstacles facing this most American of sports, and talk to Italians with a passion for the game.

Presented and produced by Sean Allsop

(Picture: Players from the Roma Brewers baseball team practice on a diamond in Rome. Credit: Sean Allsop)

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