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The Australian brand making New Yorkers stop and shop

The Australian Financial Review (AFR) •
October 20, 2026 • 06:00 PM
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Over the past 10 years, Danielle Mulham has built an Australian success story. Americans are her biggest customers.

The Australian brand making New Yorkers stop and shop

″It’s hard to get 10 years of the business into an hour’s chat,” says Posse founder and director Danielle Mulham.

It’s especially hard when your business started life in your parents’ spare room with you and your sister packing orders, and is now a global success story with a range of pretty-meets-preppy clothes worn by the likes of Meghan Markle and Julia Roberts. It figures that Mulham, soft-spoken but effusive, has a lot to say.

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