It’s summer on the Italian lakes and the chorus of celebs, content creators and influencers is in full song: “C’mon, baby, do the Lake Como-motion … come on, come on, do the Como-motion with me.”
Last year a record 5.9 million people descended on Lake Como , the smallest of Italy’s three major northern lakes, according to the governmental ferries service, Gestione Governativa Navigazione Laghi (GGNL). Visitor numbers this year, which notably included Kim Kardashian and Formula 1 driver Lewis Hamilton going out for a spin on a private motorboat in September, are expected to be much higher.
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