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These founders built an AI tribute to their EY administrator

The Australian Financial Review (AFR) •
November 12, 2026 • 03:32 AM
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Morgan AI – named after EY restructuring partner Morgan Kelly – helps administrators quickly ingest messy data, extract information and automate workflows.

These founders built an AI tribute to their EY administrator

When restaurant-to-door start-up CoLab entered administration in 2023 after its lead investor pulled out of a capital raising, co-founders Josh Abulafia and Elle Curran watched the restructuring team at EY endure sleepless nights building statutory reports.

That experience inspired them to “make their lives less miserable”, Abulafia said – and prompted them to name the venture after EY restructuring partner Morgan Kelly without asking first.

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