First published 12 Oct 2026, 12:46pm
The Block host Shelley Craft and husband Christian Sergiacomi
The Block host Shelley Craft has lifted the lid on her family’s home-flip addiction, confessing her teenage daughter has “had more bedrooms than birthdays”.
Turning the lens from the cult property show’s contestants, the reality TV veteran and her real estate agent husband Christian ‘Serge’ Sergiacomi detailed their own high-stakes lifestyle – including a disastrous mistake on a $6.5m project.
The serial flippers are planning their 11th build within a tight 6km radius in elite Byron Bay, after splashing $3.45m on a three-bedroom home in May.
Speaking on the season premiere of Century 21’s Home of the Century podcast, hosted by Erin Holland and fellow Block judge Darren Palmer, Craft questioned whether their extreme side hustle was a financial “head start or bad habit”.
L-R: Darren Palmer, Christian Sergiacomi, Erin Holland, and Shelley Craft
The couple are turning the beach house into a holiday rental property
Their latest beach pad “caught our hearts” for its private laneway location just 90m from Byron’s Main St, she said.
The family is now bunking down in the property’s gym, with children, Milla, 16, and Eadie, 14, along for the ride through yet another gut-renovation of a “forever for now home”.
“We do design them, plan them and decorate them as if we were going to live in them forever … our [14-year-old] says, ‘I’ve had more bedrooms than birthdays’, and it’s true, she has – so now they add their two bobs on what they want in a home,” Craft said.
The 1010 sqm block will be transformed into a holiday rental “compound”, taking advantage of the town’s 365-day short-term rental market.
The property buffs shared their renovation highs and lows
Craft is The Block’s long-running host alongside Scott Cam. Picture: NewsWire / Monique Harmer
Mr Sergiacomi outlined a fully fenced oasis for guests, complete with a custom kitchen, infra-red sauna and whole-house water filtration system.
“The idea for us here is that you are locked off from the world when you want to be – you’re in your compound,” he said.
Reflecting on their journey since moving to the idyllic northern NSW hub in 2009, Craft said her biggest blunder came during the build of a Suffolk Park acreage home purchased for $1.8m in 2022.
Inspired by the property’s Cypress pines, she had the entire exterior rendered in black to match a Canadian lodge aesthetic.
“ … then it was like, ‘Oh no, no, no, this is all wrong,’” said Craft, currently on screens with co-host Scott Cam for Season 22 of The Block, as five duos tackle beachside builds in Mount Eliza.
Mr Sergiacomi heads up buyers agency Pacifico Property
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The couple copped the heavy cost of re-rendering the property’s footprint four different times, tweaking the ratios of white and pepper grain before finally nailing a “Tuscan farmhouse” finish.
The home, known as Pietra, eventually sold for $6.5m in March 2025.
That obsessive commitment to detail has become a trademark for the pair, who head up Pacifico Property.
For another flip on exclusive Marvell St, sold for $4.9m in 2019, Craft spent months collecting shells, stones and sand from the local dog beach to colour-match the home’s interior palette, even customising pool tiles to mimic the deepwater tone at The Pass.
“When we’re in the moment, we do everything to the absolute level,” Mr Sergiacomi said.
Season two of Home of the Century launches on October 13 across YouTube and Spotify.
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