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Upside of Melbourne Downturn Draws Developers Across Nullarbor

The Urban Developer •
November 11, 2026 • 02:30 AM
• By Chris Thomson
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Victorian rivals are caught in the doldrums, so this Perth firm is grabbing a rare chance to buy into the next property cycle…

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A similar planning environment, availability of builders and a counter-cyclical upside are among the reasons an emerging Perth development firm has crossed two state borders to launch projects in Melbourne.

Its name almost homophonic with its emerging nature, Emergen was founded in Perth in late 2023.

Director Jay Sarmadi says the company started with medium-density infill housing projects and then began buying brownfield sites.

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