When bonuses are tied to profits, company leaders make short-term decisions that benefit themselves.
The John Farnham ad was not designed to be a vote swinger. The new ad “Will I be heard?” is about shifting votes and will be effective.
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Dee Madigan | The Age
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Dee Madigan has been Labor’s advertising creative director for 25 election campaigns, including the 2022 federal election. She runs Campaign Edge, is a panelist on ABC’s Gruen and the author of The Hard Sell.
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