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Amazon Isn’t Waiting for Black Friday. Here’s What’s Already on Sale

Wired •
November 10, 2026 • 10:42 PM
• By Les Shu
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For die-hard Amazon shoppers, the retail giant starts Black Friday deals on November 19. But you can already stock up on early deals now.

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You can’t blame people for shopping at Amazon during the holiday season, especially if they are Prime members (yay, two-day shipping). Unless you have qualms about buying from the retailer, Amazon’s Black Friday deals start on November 19—much sooner than the traditional day after Thanksgiving. But the company has already discounted many items ahead of its own sale, including things we’ve tested and recommend. You should wait for potentially bigger discounts during Black Friday, but if your wallet is itching, here are a few products that caught our attention.

Check out our guide to the Best Early Black Friday Deals , plus standing desk deals , appliance savings at Home Depot , and early tech deals .

With a WIRED rating of 9 out of 10 , the XM6 is one of our favorite over-ear headphones , combining comfort with great sound quality and noise cancellation. This is the lowest price on Amazon; however, it has dropped to this price before. Note that Walmart and Best Buy are also offering the XM6 at this sale price.

The AirTag seems to be on sale all the time, but no matter—it’s currently the lowest price on Amazon and cheaper than buying from Apple. It’s one of the best Bluetooth trackers. If you can swing it, go for the four-pack.

Alongside the AirTag, the AirPods Max 2 and AirPods Pro 3 are also on sale. These are well-regarded among WIRED testers, but we recommend waiting until after Thanksgiving to see if they drop further—don’t worry, they are often on sale.

Is it on sale or clearance? The arrival of new Alexa tablets spelled the end of the Fire series, known for being budget-friendly. The Fire HD 10 is our pick for the best Fire tablet , so if you want to grab one before they’re gone, now is a better time than any. Don’t worry about buying a brick: Amazon says it will support Fire tablets for another four years.

You can expect Amazon’s own devices to go on sale during Black Friday. While Blink’s security cameras didn’t make our shortlist , WIRED reviewer Simon Hill still thinks they’re worth considering, especially if you’re on a budget. A downer is that they only work with Alexa, but if that’s you, it’s NBD. Like so many companies, Amazon has increased prices on its products. The latest version of its pan-tilt camera is usually $40, but it’s 50 percent off right now.

WIRED’s audio editor won’t stop praising Soundcore products, but he’s not wrong: This nascent brand (soon to be rebranded as Anker, its parent company) makes terrific audio products without the premium price. WIRED reviewer Louryn Strampe included this Bluetooth boombox in a roundup of her favorite festival gear . It’s the lowest price ever on Amazon currently, but it’s not the cheapest—keep an eye out at other retailers during Black Friday.

Why should you trust us for the best air purifier recommendation? Because WIRED reviewer Molly Higgins literally filled her home with smoke to find the best models, and this one from Levoit is her pick as the best cheap air purifier. It’s even cheaper right now, but it’s not the lowest price we’ve seen on Amazon, so add it to your cart for now.

WIRED’s home-cleaning expert, Nena Farrell, recommended only three robot vacuums , naming this Eufy floor-sweeping automaton her budget pick. It’s 43 percent off right now for a robovac with great suction power and a self-cleaning roller mop.

With quality espresso machines costing $500 and more (way, way more), a budget option seems improbable. Yet, this De’Longhi fits the bill. One of our recommended models , it usually costs around $200 or just a little more, but you can snag one for $150 if you’ve been wanting to get into the third-wave coffee game. It’s a great price, but we’ve seen it go as low as $120 in past sales.

Power up with unlimited access to WIRED . Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today .

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