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How AFL’s biggest stars went all-in on Firmus shares

The Australian Financial Review (AFR) •
November 10, 2026 • 06:00 PM
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There’s one profession even more over-represented on Firmus’ share register than investment bankers: professional athletes.

How AFL’s biggest stars went all-in on Firmus shares

Oaktree Capital guru Howard Marks has an adage he’s rather fond of: “What the wise man does in the beginning, the fool does in the end.”

Had he cast his eye over the share register of would-be ASX giant Firmus, he might have had one with more local flavour: what Sydney’s bankers do in the first quarter, dozens of cashed-up AFL footballers do in the fourth.

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