Trending
Prev Story
Next Story

Why Anna Quan is letting real women influence the designs

The Australian Financial Review (AFR) •
November 10, 2026 • 06:00 PM
1
1 reads 0 reactions

The designer once relied on external feedback to design for her clients. Not any more.

Why Anna Quan is letting real women influence the designs

The collapse of multi-brand retailers such as Saks Fifth Avenue and Neiman Marcus, and closer to home the uncertainty around the future of David Jones, does not faze designer Anna Hoang – despite her running a wholesale fashion business.

“The fact that retail is crumbling has been a good thing – I give less of a shit,” says Hoang, whose runs the Sydney-based brand Anna Quan. “I’ve been trained that I need to be in Net-A-Porter, Matches, every big retailer. Wholesale was so important, but those models are collapsing, and so I think this is a good time to start questioning who I am designing for.”

Gift articles to anyone you choose each month when you subscribe.

Prev Swipe Story Next

Related Stories

Business & Economy
Build #2611