YouTube’s data is returning after Billboard changed how it counts ad-supported streams in chart rankings. Starting in January, 1,000 paid streams will be counted the same as 1,500 ad-supported streams, a narrower gap than the previous ratio, which YouTube said ignored “the massive engagement from fans who don’t have a subscription.” Disclosure: The Verge and Billboard are both part of Penske Media Corporation [Link: YouTube streaming data returns to Billboard charts, ending major disagreement | https://techcrunch.com/2026/11/09/youtube-streaming-data-returns-to-billboard-charts-ending-major-disagreement/ | TechCrunch]
YouTube’s data is returning after Billboard changed how it counts ad-supported streams in chart rankings. Starting in January, 1,000 paid streams will be counted the same as 1,500 ad-supported streams, a narrower gap than the previous ratio, which YouTube said ignored “the massive engagement from fans who don’t have a subscription.”
Disclosure: The Verge and Billboard are both part of Penske Media Corporation
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YouTube will resume sharing streaming data with Billboard in 2027 after changes to the chart formula give more weight to free, ad-supported music streams.
