When Cj Hendry first made a Juju last year it was intended as a “parody”. But it has become a sought-after item that’s taken on a life of its own.
The first time Brisbane-born artist Cj Hendry made a “Juju” toy last year, it was an inside joke. But the toys she created took off, enough to support a full-scale interactive installation at Sydney’s White Bay Terminal.
“Juju started as a parody,” said the artist, who lives in New York. “I wanted to make a statement about what I thought was the very silly hype around Labubus .”
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Getting your hands on CJ Hendry’s artworks is something most can only dream of. But a select group of her army of followers has figured out a way to not only collect her items, but make hundreds of dollars from them.
