In the definitive profile of Craig Scroggie published this year, it wasn’t the haunting photos that hinted the NextDC CEO had become a data freak. It was the details.
Scroggie now has a uniform. The former clean-cut suitsman had “10 pairs of the same black jeans and 20 black shirts” so he could (in his words) not spend “a single ounce of cognitive load” on his clothing decisions. The same reasoning as Apple’s Steve Jobs and the umpteen other pretenders who’ve spent decades trying, and failing, to be him.
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