Tesla to wind down production of unpopular Cybertruck
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Tesla will pare back production of its polarising Cybertruck pickup next year, CEO Elon Musk said, suggesting the slow-selling model could be phased out as the company reorients around driverless technology and artificial intelligence.
Output will wind down at its Texas plant in mid-2027 to free up capacity for the Cybercab autonomous vehicle, Musk said Friday in a social-media post. It wasn’t immediately clear whether Cybertruck production would be switched to another factory or ended completely. Tesla didn’t immediately respond to requests for further comment.
Donald Trump with Elon Musk and his son X next to a Tesla Cybertruck at the White House. AP
Musk’s announcement is the latest blow to the divisive electric pickup, which has fallen well short of demand projections and suffered a series of recalls. Bloomberg News reported earlier this year that sales had been propped up by purchases from Musk’s other companies, particularly SpaceX.
The angular and unconventional vehicle has divided opinion since Musk first unveiled a prototype in 2019. Tesla began building it at its factory near Austin in 2023, when Musk estimated Tesla might make more than 250,000 annually, depending on demand. It sold less than one-sixth of that number in its first year.
If the Cybertruck is phased out, it would extend Tesla’s push to prune the more-expensive and lower-selling models from its already-slim lineup. The automaker earlier this year discontinued its pricey Model S and X vehicles. The vast majority of its sales come from the Model Y SUV and Model 3 sedan.
