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Working at David Jones was 'heaven on a stick' in its heyday

ABC News Australia •
November 06, 2026 • 01:28 AM
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Former staff say years of cost cutting and reduced staffing has taken a toll on the experience of shopping at David Jones.

Working at David Jones was 'heaven on a stick' in its heyday

Gwen Sutton started working at David Jones in the 1940s. ( ABC News: Fletcher Yeung )

Former David Jones employees have recalled rigorous training when they started working at the store, along with theatrical window displays and personalised service.

One said there was not enough staff today to maintain those high standards.

David Jones will continue to trade while administrators review options.

These days, walking around the David Jones store in Perth's city centre is a sad experience for former visual merchandiser Stephen Hunter.

His fondest memories of "the Terrace store" are full of extravagance; theatrical displays involving Rolls Royce cars and elaborate sets.

"I was recently at the city store, which is very close to my heart," he told ABC News Breakfast.

"There just isn't [enough] people to maintain the standards that David Jones once had."

For Gwen Sutton, working at David Jones's Sydney CBD store was "heaven on a stick" in the years following World War II.

Like Mr Hunter, recollections of working at the store also involve a Rolls Royce, which she said was owned by former chair Sir Charles Lloyd Jones.

"He'd be driven into the Elizabeth Street store's dock in his Rolls Royce," Ms Sutton said.

"He'd come in through the ground floor, go up the escalators to the offices with his beautiful Homburg hat on, and it's all just gorgeous, everything."

Gwen Sutton landed a job at David Jones when she was 16. ( ABC News: Francis Yeung )

Mr Hunter and Ms Sutton recalled careers that started with strict and rigorous training.

"I was not allowed to speak to a customer unless the seniors were busy," Ms Sutton said.

"There was discipline, especially from my supervisor. There was no nonsense around Mr Roberts."

In WA, Mr Hunter remembered, "The training was amazing.

"I know I was one of two juniors with a senior and I didn't dress a window for six months," he said.

"I was just under training, which in this day and age is probably quite unheard of."

Former staff remember rigorous training and personalised service at David Jones during the 1970s and 80s. ( ABC News: Fletcher Yeung )

When he last visited the Perth city David Jones store, Mr Hunter saw screens playing ads in two of the store's four windows facing Murray Street.

It is a far cry from his "amazing time" at the store.

"It was a lot of theatre," he said. "Until 1978, we had 22 windows at the terrace store with fabulous promotions.

"That was probably one of the most exciting times. You would have the best of Britain and America or Italy on show."

Ms Sutton said her recent experience at David Jones's "empty" shoe department was vastly different from the standards expected when she was on the floor.

"It was personalised service, everything got wrapped and there was no rush" she said.

"You found the right lipstick for the right outfit, and the staff stayed with you while you tried it on to make sure it was the right fit and colour."

Mr Hunter said "conserving and cutting costs has a toll at the coalface".

"Lots of the displays are no longer maintained or initiated," he said.

David Jones entered voluntary administration yesterday and will continue to trade while administrators McGrathNichol and receivers FTI Consulting review operations.

A meeting for creditors will be held next week.

The union that represents retail workers, the Shop, Distributive and Allied (SDA) Employees Association, said its immediate focus was on keeping as many people in jobs as possible.

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Same Story from Other Publications

Compare how 6 other independent news outlets reported on this story.

6 Publications
The Age
4d ago
I was loyal to David Jones. If only they’d been loyal to me

I was loyal to David Jones. If only they’d been loyal to me

Increasingly, I walk through the fashion floors and feel as though the store is looking past me, towards a younger woman it would rather attract.

Sydney Morning Herald (SMH)
4d ago
David Jones is restocking shelves ahead of Black Friday as buyers circle

David Jones is restocking shelves ahead of Black Friday as buyers circle

Last week’s news that the 188-year-old retailer had tipped into administration drove a “record” levels of shoppers to David Jones stores.

The Australian Financial Review (AFR)
5d ago
David Jones’ unpaid bills rise to $100m as prospective owners circle

David Jones’ unpaid bills rise to $100m as prospective owners circle

Administrators who took control of the stricken retailer last week say there has already been “an extraordinary level” of interest from potential buyers.

The Guardian
1w ago
David Jones wrongly believed it could be exclusive and everywhere. Can the 188-year-old institution keep the lights on for Christmas?

David Jones wrongly believed it could be exclusive and everywhere. Can the 188-year-old institution keep the lights on for Christmas?

The arbiter of Australian taste abandoned prestige to chase profits through expansion. Now 6,000 staff across 38 stores fear job cuts as ‘difficult decisions’ loom

BBC News
1w ago
Sir Tom Jones tells fans he thought life 'was over' after flu

Sir Tom Jones tells fans he thought life 'was over' after flu

The singer from Pontypridd told the audience just how serious his "bad case of the flu" was.

SBS News Australia
2d ago

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