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Vizio told us it doesn’t ignore ACR opt-outs.

The Verge •
November 06, 2026 • 12:18 AM
• By John Higgins
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While a Northeastern study showed a Vizio TV sending data to suspected ACR endpoints even after opt-out, Vizio spokesperson Mischa Dunton told The Verge via email, “The encrypted traffic researchers observed is not ACR data, but rather routine operational data used to support the Vizio experience.” [Link: Maybe your TV won’t stop spying on you | https://www.theverge.com/tech/1026088/northeastern-university-acr-tracking-study | The Verge]

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While a Northeastern study showed a Vizio TV sending data to suspected ACR endpoints even after opt-out, Vizio spokesperson Mischa Dunton told The Verge via email, “The encrypted traffic researchers observed is not ACR data, but rather routine operational data used to support the Vizio experience.”

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