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Car dealers want pause on new Chinese brands after recording losses

The Australian Financial Review (AFR) •
November 05, 2026 • 01:00 AM
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A 70 per cent surge in the number of car brands is undermining Australian dealer profits, as fears grow China’s vehicle market is exporting its problems.

Car dealers want pause on new Chinese brands after recording losses

Car dealers are calling on the federal government to pause the number of new brands allowed to enter Australia after reporting losses for the first time in nearly two decades, raising fears that surging Chinese imports are putting the industry under unsustainable pressure.

Average dealer profitability fell to a 0.2 per cent loss in the September quarter, according to research by Deloitte, marking the first period of losses since December 2008 during the global financial crisis.

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