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The problem with Jess Wilson’s small-target strategy

The Australian Financial Review (AFR) •
November 04, 2026 • 06:00 PM
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The Liberals’ 36-year-old, first-time MP leader has left herself open to Labor attacks that she can’t stand the heat.

The problem with Jess Wilson’s small-target strategy

Senior Victorian Liberals are beginning to worry less about whether Coalition leader Jess Wilson can actually win this month’s state election , and more about what she will do if she does.

As one senior Liberal powerbroker privately put it at the Melbourne Cup Carnival: “She’s running dead. A small-target strategy where you try not to offend anyone, like [Ted] Baillieu did in 2010.

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