On, the cult Swiss sporting brand backed by tennis legend Roger Federer, has bold expansion plans in Australia ahead of the Brisbane Olympics, betting that a nation of sports lovers will flock to its physical stores.
Best known for its CloudTec running shoes, in less than 20 years On has gone from start-up challenger to being listed on the New York Stock Exchange, drafting some of the biggest names in sport including Federer and now French soccer star Kylian Mbappe.
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