Organisers hope a strategy that includes using star performers and paid social media influencers to draw younger fans back to horse racing will deliver a Melbourne Cup crowd of more than 100,000 for the first time in more than a decade – weather permitting.
Saturday’s Derby Day crowd of 88,146 was the highest since 2018 and Victoria Racing Club chief executive Kylie Rogers said ticket sales were on track to be well in excess of that for Tuesday’s Melbourne Cup.
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