At least two high-profile womenswear brands are betting on a not so merry Christmas at David Jones, the 188-year-old department store chain that last week kicked off do-or-die restructuring talks with its lenders and landlords.
Seed Heritage, a clothing and accessories brand owned by billionaire Solomon Lew’s son Peter via Brandbank Group , will divert its holiday period stock from David Jones to its own standalone stores as questions hang over the department store’s future, people briefed on the matter said.
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