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Billionaire Oatley family has a plan to restore Rosemount to greatness

The Australian Financial Review (AFR) •
November 02, 2026 • 01:01 AM
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The cashed-up Oatley family has been expanding its wine portfolio, betting there is still demand for a high-quality drop despite falling global consumption.

Billionaire Oatley family has a plan to restore Rosemount to greatness

The billionaire Oatley family has a plan to buck the global trend of declining wine consumption and restore Rosemount, once the fifth best-selling wine label in Australia, to greatness.

Sandy Oatley and daughter Nicky acquired Rosemount from Penfolds owner Treasury Wine Estates in October as part of the ASX-listed company’s drive to simplify its portfolio, bringing the label built up by patriarch Bob Oatley back under the family’s control for the first time in over two decades.

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