Australians are pivoting to cut-price streaming services subsidised by advertising as high inflation and a likely interest rate rise on Tuesday eat into household budgets, with new data revealing that more than 25 per cent of all Netflix is now viewed with ads.
Netflix launched a cheaper, $9.99-a-month ad tier in late 2022 when virtually all streaming platforms were ad-free. Since then, Disney+, Amazon Prime Video, Paramount+, Binge and Stan have launched their own ad-supported plans.
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