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How a defiant Australian founder plans to win in the AI storm

The Australian Financial Review (AFR) •
October 30, 2026 • 06:21 AM
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From underwriting insurance claims to agentic customer service, Luke Anear says the business he founded back in 2004 is geared up for the world of AI.

How a defiant Australian founder plans to win in the AI storm

Luke Anear, the founder and chief executive of Australian software giant Mitti, says he has made more decisions in the past eight months trying to adapt the business to the new world of generative artificial intelligence than in the previous decade.

Anear said Mitti, formerly known as SafetyCulture, was beginning to underwrite insurance claims and had personalised its safety products for specific sectors to ensure it would not fall victim to the rapidly changing landscape caused by artificial intelligence.

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