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A secret venue, celebs and big spenders: Chanel’s first show Down Under

The Australian Financial Review (AFR) •
October 30, 2026 • 06:00 PM
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Bringing cruise 2026-27 to Sydney is something of a military operation. The luxury house’s president of fashion says it’s worth it for Australia’s Very Important Clients.

A secret venue, celebs and big spenders: Chanel’s first show Down Under

Before we get any further, no, Matthieu Blazy will not be making the 26-odd hour flight from Paris to Sydney for Chanel’s November 5 runway show.

But even the lack of the star designer who has – by both financial and anecdotal accounts – pumped new life into the house of Chanel will not quell the circus of excitement when the brand brings its cruise 2026-27 collection to Sydney. As Chanel’s own president of fashion, Bruno Pavlovsky, says, the show isn’t really about Blazy anyway. It’s about the many local Very Important Clients that Chanel is trying to impress by staging its first Australian show.

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