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Black Friday Mattress Deals Are Already Wide Awake

Wired •
October 06, 2026 • 04:43 PM
• By Molly Higgins
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Even though Black Friday isn’t for a few more weeks, we’ve found early discounts on our favorite mattresses.

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Mattress sales come and go so often that it’s hard to determine what’s an actual deal. The times of year when we see the most legit mattress deals are Black Friday, Cyber Monday, Memorial Day, and Labor Day. And this year is no different. We’re already seeing our favorite WIRED-tested bedding and mattress brands offering discounts leading up to Black Friday and Cyber Monday this year.

I’ll be on the lookout for more deals on our favorite WIRED-tested mattresses and accessories as we approach the major sales event, so be sure to check back often for fresh discounts that I’ve found on these often-pricey purchases. (Note that all mattress prices below are for queen sizes.)

Want more deals? We have even more discounts on WIRED-tested tech here .

Plus, read our related shopping guides to ensure you’re making the most of Black Friday sales, including how to avoid scams and sketchy wares on Amazon , Amazon Prime perks you might not know about , and Black Friday shopping tips .

This Helix mattress has been our top pick for years and remains one of the most popular bed-in-a-box options for good reason. Its plush pillowtop and medium-firm feel make it comfortable for nearly any sleeper, whether they sleep on their side, back, or stomach.

We love Helix in general, and right now the brand has 20 percent off sitewide when you use the Helix promo code BF20. It also offers special discounts, including 25 percent off Luxe mattresses with promo code LUXE25 and 30 percent off Elite mattresses with code ELITE30 . (All listed Helix promo codes are valid through November 29.)

We really love this organic mattress . When we tested the Luxe model above, we found it offered a lovely balance of plush comfort and pressure relief, with just enough bounce to make it a great choice for back sleepers seeking a little extra support. But all of Birch's models are made from natural materials like wool, latex, and cotton, without any polyurethane-based foams.

Birch's Black Friday sale runs through November 29, with 25 percent off sitewide when you use the Birch promo code BF25 .

The firm Bear Elite Hybrid has long been one of our top picks for back pain . Both reviewers who tested it agree that you love it more the longer you sleep on it. Bear mattresses also keep you cool , with phase-change material that absorbs body heat and copper-infused memory foam that wicks it away.

Bear Mattress has an Early Access Black Friday Sale through November 2, with 35 percent off sitewide with promo code EARLYACCESS .

This was former WIRED reviewer (and sleep expert) Julia Forbes’ all-time favorite mattress . She appreciated that its extra springiness provided added support and firmness, making it ideal for side sleepers .

Nolah Mattress’ early Black Friday sale runs through November 2, with 35 percent off sitewide; no promo code needed.

We on the WIRED Reviews team love hybrid mattresses because they bring together the best of both worlds—memory foam and the support of inner coils. The Sapira Chill is the best hybrid mattress we've tested to date , bringing relief to our tester's back pain while absorbing excess heat through the temperature-regulating cover.

Leesa Sleep’s Black Friday Early Access Sale runs through November 17 and offers 25 percent off mattresses, with no promo code needed.

Though WIRED reviewer Louryn Strampe thought this travel neck pillow was a bit big and dorky, it ended up being her favorite of all the travel pillows she’s tested for comfort during long-haul flights. All colorways are at least 20 percent off right now, but the coral color is 30 percent off.

I cannot shut up about how much I love this luxe blanket. It feels like being wrapped in a super-soft cloud. The Classic Blanket I tested is 20 percent off, but if you buy two eligible items from Cocoon, you'll get 25 percent off, and 35 percent off three or more items.

Power up with unlimited access to WIRED . Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today .

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