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Spotify says it’s working with labels on ‘responsible’ AI music tools

The Verge •
October 16, 2025 • 01:28 PM
• By Terrence O'Brien
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Sony, Universal, Warner and other music labels are partnering with Spotify as it starts a generative AI ‘research lab.’

Spotify says it’s working with labels on ‘responsible’ AI music tools

Sony, Universal, Warner and other music labels are partnering with Spotify as it starts a generative AI ‘research lab.’

Sony, Universal, Warner and other music labels are partnering with Spotify as it starts a generative AI ‘research lab.’

The recently-rumored AI partnership between Spotify and the major record labels is now a reality. The streaming service announced today that it’s entering into an agreement with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to develop “responsible AI products.” Unfortunately, your guess is as good as ours as to what exactly that means.

Spotify didn’t detail any specific products in the works but said it was building a “state-of-the-art generative AI research lab and product team focused on developing technologies that reflect our principles and create breakthrough experiences for fans and artists.”

Most of the press release is dedicated to vagaries and laying out the principles that will guide Spotify’s generative AI projects:

Spotify has already come under fire for its handling of AI slop proliferating on its platform , and its in-house AI products, like a personalized DJ and NotebookLM-powered 2024 Spotify Wrapped podcast , have been relatively limited so far. Also, many artists would argue that the company’s definition of “fair compensation” is laughable . And for all the press releases’ talk about how “copyright is essential,” Spotify has been on the defensive end of accusations of copyright infringement on multiple occasions .

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