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‘He ran it for himself’: How Trump lost the voters who built his base

The Australian Financial Review (AFR) •
October 30, 2026 • 04:19 AM
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Voters who backed the president to run the US like a business feel betrayed by rising grocery bills, high petrol prices and his pursuit of “self glory”.

‘He ran it for himself’: How Trump lost the voters who built his base

In deeply divided America, Cynthia and Duryea Kemp are a model for how to disagree well.

The couple from the outskirts of Columbus, Ohio have been married for more 40 years, raised two now-adult daughters and share a strong Christian faith. But when it comes to the ballot box, Duryea is a registered Democratic voter and Cynthia is a Republican.

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