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$3.5b gone in 30 minutes: Coles struggles to fight Woolies’ comeback

The Australian Financial Review (AFR) •
October 30, 2026 • 12:06 AM
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The scale of the risk that chief executive Leah Weckert is taking was immediately reflected in the share price reaction to her plan for the supermarket giant.

$3.5b gone in 30 minutes: Coles struggles to fight Woolies’ comeback

Coles chief executive Leah Weckert just went to war.

Stung by the impressive and speedy turnaround engineered by Woolworths chief executive Amanda Bardwell, Weckert has decided to sacrifice earnings growth in the December half to invest in lower shelf prices and restore momentum to Coles’ supermarket sales.

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