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Why Ruslan Kogan is happy to be paid $50m or nothing

The Australian Financial Review (AFR) •
October 29, 2026 • 06:00 PM
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Big, one-off CEO bonuses are on the rise in the US and now in Australia. Many investors love them – but not everyone is convinced.

Why Ruslan Kogan is happy to be paid $50m or nothing

Ruslan Kogan has less than five years to double his struggling retailer’s share price to $7.44 to score a $50 million bonus, or receive nothing.

That’s the extraordinary covenant Kogan made with investors under the unique pay package that was signed off by less than 54 per cent of investors at last week’s extraordinary general meeting.

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