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Once-powerful tourism body hurtling towards a solvency crash landing

The Australian Financial Review (AFR) •
October 29, 2026 • 06:00 PM
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For an industry group meant to clear the political runway for travel and tourism outfits, the lobby shop’s own path forward is full of obstacles.

Once-powerful tourism body hurtling towards a solvency crash landing

As the travel sector battles inflation, a cost-of-living crunch and visitor numbers that still haven’t rebounded to pre-pandemic glory, the Tourism & Transport Forum – once one of the country’s most prominent industry groups – has gone missing.

Word leaking out of the forum – which was the baby of recently deceased Bruce Baird – is that its finances are precarious at best. It’s two months behind on its office rent. TTF boss Margy Osmond ’s accrued leave balance exceeds the forum’s cash in the bank. There’s such a thing as too much solidarity.

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